Games · People · Culture
Tülay
McNally
Tetiker
Games, inclusive design,
and creative leadership.
I work with the people and decisions that shape games. My experience spans development operations, inclusive design, and building the conditions for teams to do their best work.
Selected work
My background →Scopely · PlayForAll
Inclusive player experiences
Creating and leading PlayForAll, supporting teams with accessibility, inclusive content and culturally informed decisions.
Explore PlayForAll →Electronic Arts
From principles to practice
As EA’s first Director of Inclusive Design & Product Development, helping embed inclusive design into production.
Explore inclusive design at EA →BioWare · DICE
How teams make games
Leadership across QA, central development operations and studio operations, connecting people, processes and creative work.
Explore development operations →Game
Design
Designing Player Experiences Across Access, Representation, and Connection
Writing · A book in progress
Inclusive Game Design
How do we turn inclusive intentions into everyday development decisions?
Written for people who make games and those who shape them, my book brings together practical frameworks, production guidance and specialist perspectives.
ARC Player Needs Framework
Access
Can I play?
Representation
Am I seen and respected?
Connection
Am I welcome and valued?
More about the book
The book follows inclusive design from early concept through production and live operations. It explores representation, team culture, research, accessibility, localisation and the decisions that make this work sustainable.
Speaking & writing
Explore talks & writing →The Power of Protagonists
Women in Games Conference
Electronic Arts’ Inclusive Design Framework
The Great Journey
BioWare QA — Partners in Development
Game Developers Conference
A career across
games and cultures.
With Turkish roots and a career spanning Germany, the UK, Canada, Sweden and Spain, I bring an international perspective to how games are made and experienced.
My work connects player needs, creative teams and organisational decisions. Cultural intelligence, coaching and design thinking also inform how I lead and collaborate.